Benefits of Outsourcing




Social Media: A Roller-Coaster Ride?


By Anurag Mehrotra on May 31 2010 

If you are an organization bitten by the social media bug, you are not alone! The social media journey has got every traveler, including the critics, interested. Every organization today is looking at innovating, identifying potential customers and building / maintaining relationships using the potential that social media offers. You will get to contend with flak more than appreciation. Hence, there is an imminent need for a carefully orchestrated social media policy that can help you manage your presence in this space.

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Seven tips to successfully offshore marketing operations


By Anurag Mehrotra on Jan 19 2010 

Several weeks ago, I met a senior marketing executive from one of the world's largest brands. She was discussing the possibility of offshoring their marketing operations to. As we got into the discussion, it was clear that there were three key drivers for their decision to offshore marketing operations

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Three mistakes that companies make while using Twitter for marketing


By Anurag Mehrotra on Jan 19 2010 

The popularity of Twitter is spreading far and wide. More and more companies are clambering aboard the Twitter bandwagon, changing the way they approach their target audiences, sell products and provide customer service.

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Charles Darwin would have voted for the adoption of business process outsourcing!


By Steve Reynolds on Mar 30 2009 

To survive in the current economic environment clients increasingly looking for rapid cost reduction; “transformation” can be deferred. Charles Darwin once said “It is not the strongest of the species that survives, nor the most intelligent. It is the one that is most adaptable to change.”

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Is BPO the life raft for businesses seeking to survive the current economic turmoil?


By Anurag Mehrotra on Mar 15 2009 

“Executives shift to survival mode” so screams the headline in a recent news article in The Wall Street Journal. Today's global economic crisis is creating untold and unforeseen challenges for businesses in all industries, in all corners of the world. Business leaders of large and small companies alike are struggling to weather the storm that is affecting the survival of many once solid companies. With no safe harbor in sight, it is time to sort out how to stay afloat. There is, however, an alternative to large-scale, aggressive across-the-board layoffs...

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