Research and Analytics Services Outsourcing
The real value of a customer is based on the revenue a customer would potentially yield in the future. Thus, while it is important to market to your customers based on how they could potentially perform in the future, the actual marketing campaign ends up focusing more based on how they have performed historically, i.e., historically high-value customers. Using a combination of techniques in the two standard campaign ROI models, it was possible to place more focus on the value different customers would give in the future and better gauge the true incremental financial contribution of marketing activities.
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Can an organization leverage its existing brand power to offer new products and utilize its existing retail network to its advantage with category extension? Read on to find out more.
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One sector that has traditionally placed a great deal of emphasis on market research is Investment Management. Research desks at these firms play a vital support function by analysing markets, companies and governments for their investment fund managers. Can Web search effectively service the needs of such specialized research units?
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Every product manager or strategist will understand the pain of doing everything to woo a customer and the attempt, in turn, biting dust! Is the mind of the consumer really so complex? Can all the advancements in technology still not have a way to ascertain what will find traction? The answer is the prediction can be made. Read on to find out how it can also be fool-proof.
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The home video business has changed dramatically over the last few years. Traditionally, a big chunk of studio profits came from sales of DVDs. Hence, studios were hit especially hard by the downturn in DVD sales following the 2008 financial crisis. Read on to find the changing trends in this industry.
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After the box office release, ‘Streeting’ or ‘DVD release’ at retail stores is the next big date in a film’s life-cycle. Therefore, it is critical to maximize revenues during the first few weeks of a release. In the past, production houses have not responded, in a scientific way, to this challenge. However, that trend is rapidly changing. Read on to find out how marketers in production houses are now turning to analytics to address this challenge.
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Analytics has a critical role to play in the banking and insurance industry, where business risks are high and frauds can be rampant. Most banks and insurance companies have a Fraud Detection Process (FDP) in place. While the FDP has its benefits, it also has chinks in its armor! Not all processes raise alerts. Also, it’s costly to investigate each alert, as not every alert implies fraud. Analytics is thus leveraged to filter and qualify alerts. Read on to find out how we leverage analytical models to qualify alerts raised by FDPs.
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How does an organization decide on the right market to enter? Are the hundreds of spreadsheets capturing various data points sufficient to make a blockbuster entry? Can this part-science, part-art decision be made completely scientific leading to a negligible error in decision-making?
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Each one of us has to answer tons of questions about ourselves, be it SSN, address, or telephone number each time when we call a customer care helpline. All this data is stored somewhere… but how many organizations are succeeding at creating a pattern out of it or analyzing it to understand the customer?
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Measuring customer lifetime value is not new. But measuring the lifetime value of an email contact is a new phenomenon in creating marketing strategies. So the next time you decide to shun the e-mail strategy, you have reason to re-think.
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